Europe Sweet Potatoes Market at a CAGR of 10.40% with Top Players, Application Potential and Forecast 2029

Europe Sweet Potatoes Market Market

The Europe sweet potatoes market is gaining significant growth due to the growing food & beverage industry and the rise in demand for healthy and nutritional food products. The increase in the number of health-conscious people is also boosting the growth of the Europe sweet potatoes Market. However, the higher price of sweet potato products compared to potatoes is expected to restrain the market growth during the forecast period.

Data Bridge Market Research analyses that the Europe sweet potatoes market will grow at a CAGR of 5.6% during the forecast period of 2022 to 2029

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Some of the major players operating in Europe sweet potatoes market are McCain Foods Limited, Lamb Weston Holdings, Inc., Idahoan Foods, LLC., The Kraft Heinz Company, Nestlé, BIRDS EYE LIMITED, Sweet Potatoes Spirit Company, Dole Food Company, Inc., and KP Snacks.

Europe Sweet potatoes Market Scope

The Europe sweet potatoes market is segmented into six notable segments based on type, packaging type, nature, product type, end user, and distribution channel.

The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Sweet potatoes flour
• Whole products
• Processed sweet potatoes
• Paste/purees

On the basis of type, the Europe sweet potatoes market is segmented into sweet potatoes flour, whole products, processed sweet potatoes, and paste/purees.

Product type

• Fresh
• Frozen
• Dried
• Others

On the basis of product type, the Europe sweet potatoes market is segmented into fresh, frozen, dried, and others.

Nature

• Conventional
• Organic

On the basis of nature, the Europe sweet potatoes market is segmented into conventional and organic.

Packaging type

• Bag
• Tray
• Box
• Pouches
• Others

On the basis of packaging type, the Europe sweet potatoes market is segmented into bag, tray, box, pouches, and others.

End user

• Food & beverages industry
• Food service provider
• Household
• Others

On the basis of end user, the Europe sweet potatoes market is segmented into, food & beverages industry, food service provider, household, and others.

Distribution Channel

• Store based retailing
• Online retail

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Europe Sweet Potatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Various nutrition benefits of sweet potatoes

Customers have developed a special interest in foods that are low in calories, high in protein, free of gluten, and made from plants. Along with this increased awareness, customers have taken a particular interest in reading the nutrition label to ensure that the products are healthy. Due to sweet potatoes' high vitamin and mineral content, consumers have increased their consumption as this trend reaches its peak in the market.

In addition to these benefits, sweet potatoes are also rich in antioxidants, which protect the body against free radicals that can damage DNA. Due to their fibrous nature, sweet potatoes also support gut health and help in digestion. Anthocyanin and other color-related pigments in sweet potatoes are anti-inflammatory.

Moreover, sweet potatoes also promote healthy eyesight, as they are rich in beta-carotene, which converts into vitamin A in the human body and forms light-detecting receptors inside the eyes. Thus, with so many health benefits, the consumption of sweet potatoes is increasing, which is expected to drive the Europe sweet potatoes market.

• Rise of health awareness among consumers

Consumers are now more conscious of their health due to their changing lifestyles, so they are paying closer attention to what they have to eat. This alteration has increased consumers' popularity of plant-based, low-calorie, sugar-free, dairy-free, and gluten-free foods.

Growing rates of non-communicable diseases like cardiovascular disease, diabetes, cancer, obesity, and overweight among consumers contribute to this change in the population.

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