Pretzels Market – Industry Trends and Forecast to 2028

 

Market Analysis and Insights : Global Pretzels Market

Data Bridge Market Research analyses that the global pretzels market will project a CAGR of 3.20% for the forecast period of 2021-2028. Increasing personal disposable income, increase in the number of diabetes populations and rise in the demand for snacks globally and others are the major factors attributable to the growth of pretzels market.  Therefore, the pretzels market value, which was USD 3.7 billion in 2020, will rocket up to USD 4.76 billion by 2028.

Pretzel is a dough-based, baked bread food product, which is considered or regarded as a healthy snacking item. Pretzels are available in a wide range of shapes and sizes in the market. The major seasonings used in pretzels are salt, cheese, sugar, chocolates and nuts. Salt is the most commonly used among them. Pretzels are relatively low in calories as compared to other snacks such as potato chips.

Rising personal disposable income and rising awareness among consumers regarding the importance of maintaining a good health especially in the developing regions are the major factors fostering the growth of the pretzels market. Rising demand for low calorie snacks and growth and expansion of food and beverage industry are other important factors acting as pretzels market growth determinant. Rising product innovations by the manufacturers such as cholesterol- and gluten-free variants of pretzels will further create lucrative growth opportunities for the pretzels market. Rising penetration of e- commerce platforms, growth and expansion of e-commerce industry especially in the developing economies and rising westernization will further induce growth in the pretzels market value. Rising production capabilities of various players will also induce growth in the pretzels market value.

However, intense competition from other food snacks in the market will pose a major challenge to the growth of pretzels market. Low rate of penetration in the underdeveloped economies will further derail the pretzels market growth rate.

This pretzels market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on pretzels market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Pretzels Market Scope and Market Size

The pretzels market is segmented on the basis of content, type, distribution channel and packaging type. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of content, the global pretzels market is segmented into salted pretzels and unsalted pretzels.
• On the basis of type, the global pretzels market is segmented into hard pretzels and soft pretzels.
• Based on the distribution channel, the organic cocoa powder market is segmented into supermarkets and hypermarkets, convenience stores, specialist retailers, online retailers and others.

The pretzels market is also segmented on the basis of packaging type. The packaging type is segmented into chocolate and bags, boxes, containers and others. 

Pretzels Market Country Level Analysis

The pretzels  Market is analyses and market size, volume information is provided by country, content, type, distribution channel and packaging type as referenced above.

The countries covered in the pretzels market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa(MEA) as a part of Middle East and Africa(MEA).

North America region dominates the pretzels market and will continue to flourish its trend of dominance during the forecast period owing to the growing demand for pretzels as a result of rising awareness about the health benefits associated with the consumption of pretzels. Asia-Pacific will however, score the highest compound annual growth rate (CAGR) for the forecast period owing to the rising urbanization, westernization, growth and expansion of food and beverage industry and increasing personal disposable income.

The country section of the pretzels market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Pretzels Market Share Analysis

The pretzels market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to pretzels market.

The major players covered in the pretzels market report are Mars, Incorporated, AUNTIE ANNE’S FRANCHISOR SPV LLC, Frito-Lay North America, Inc., Pretzels, Inc., Mr. Pretzels, CAMPBELL SOUP COMPANY., The Kraft Heinz Company, Cargill, Incorporated, Conagra Brands, Inc., General Mills Inc., Tyson Foods, Inc., Kellogg Co., The J.M. Smucker Company., Herr Foods Inc., Intersnack Group GmbH & Co. KG, Utz Brands, Inc., KETTLE BRAND., J&J SNACK FOODS CORP, Old Dutch Foods, Inc. and Soft Pretzel Franchise Systems Inc. among other domestic and global players. Market share data is available for Global, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.